现代市场营销计划和策略

2012-04-12 来源：投稿责任编辑：未填浏览数：未显示中贸商网-贸易商务资源网

核心提示：中国上海2012年7月26-27日参加这次2天的培训课程将使您获得14个PDU积分。培训对象市场团队：市场经理、销售经理、广告管理人员、

中国上海

2012年7月26-27日

参加这次2天的培训课程将使您获得14个PDU积分。

培训对象

市场团队： 市场经理、销售经理、广告管理人员、市场研究经理、客户关系经理、项目经理、企业家和营销管理顾问。

培训目标

* 提供了对一个商业组织市场营销管理框架的认识

* 对理解市场经理面临的挑战提供经验分析

* 重点讲解市场营销管理**实践、工具和模型，来实现一个有效的市场营销管理体系

* 为如何制定市场营销策略、措施和项目来建立并维持市场竞争优势提供深刻见解

* 对计划和控制市场营销项目提供一个实用的框架

* 能够对瞬息万变的市场开发出有效的市场营销方案

关键概念

* 市场营销组合4 P（产品、价格、场所和促销）和5C

* 市场研究

* 销售管理

* 客户关系管理

* 公共关系

* 广告

* 品牌推广

* 网络营销

* 竞争

* 可持续的竞争优势

* PESTLE 分析

* 优势、劣势、机会和威胁(SWOT)分析

* Porter 竞争优势。波特的五竞争力和价值链

* 产品生命周期(PLC)

课程大纲/定制科目

* 营销原理：产品和服务的生命周期、市场营销的几个“P”、产品设计、配送及分销、包装和演示、定价和促销、人员

* 营销策略：重点讲解制定、实施和控制营销策略来达到并维持市场竞争优势

Raina Cheng

__________________________
Martin Linking Business Consulting Company Limited

Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
Jiangsu 210002, China
T: +86 25 8485 5633
F: +86 25 8485 5933

E: raina.cheng@ulinking.com

www.martinlinking.com

Modern Marketing Planning and Strategy

Shanghai, China

26th &27th July 2012

This two-day training course will grant you 14 PDUs.

Course Audience

Marketing Team: Marketing Managers, Sales Managers, Advertising Managers, Market Research Managers, Customer Relationship Managers, Project Managers,

Entrepreneurs, and Marketing Management Consultants.

Course Objectives

* Provides an understanding of the marketing management framework of a business organization

* Offers experiential analysis to understand the challenges of Marketing Managers

* Focuses on marketing management best practices, tools and models to implement an effective marketing management system

* Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage

* Provides a practical framework for planning and controlling of marketing programs

* Be able to develop an effective marketing plan for the changing market

Key Concepts

* Marketing Mix 4Ps (Product, Price, Place and Promotion) vs. 5C

* Market Research

* Sales Management

* Customer Relationship Management

* Public Relations

* Advertising

* Branding

* E-Marketing

* Competition

* Sustainable Competitive Advantage

* PESTLE Analysis

* Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis

* Porter’s Competitive Advantage. Porter’s 5 Competitive Forces and Value Chain

* Product Lifecycle (PLC)

Course Outline / Customization Subjects

* Marketing Principles: products and services lifecycles, the marketing "Ps", product design, delivery and distribution, packaging and presentation, pricing and promotion, and people

* Marketing Strategy: focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage

Raina Cheng

___________________________
Martin Linking Business Consulting Company Limited

Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
Jiangsu 210002, China
T: +86 25 8485 5633

F: +86 25 8485 5933

E: raina.cheng@ulinking.com

www.martinlinking.com

分享到：