销售效能评估**实践

这次为期两天的培训将帮助您学习如何使用正确的工具和方法评估您的销售团队来获得效率并驱动持续的卓越表现。

课程描述：

销售效能评估**实践

这次为期两天的培训将涵盖评估您的销售团队所必要的方法和标准。包括从初期阶段的计划和目标的设定到绩效分析和员工的发展。也将给参会者介绍客户关系管理(CRM)的不同方面来展示如何确定谁是真正顾客，分析客户关系管理(CRM)的主要组成元素，并了解如何将它整合到一个组织里。

这次培训将在以下方面给您帮助：

• 确保设置合适销售目标

• 根据设定的目标监控您的销售团队的有效性

• 确保通过利用正确的方法来保证客户的需求是可及的

• 在整个销售团队里发展并实行一致的方法

• 选择**相关工具来评估销售团队的优势和弱点;并有效管理绩效

• 理解持续改进的必要性，并建立一个合适的培训机制，以在团队里适当地提高技能

• 在公司里发展对客户关系管理(CRM)术语和好处的普遍理解

• 认识客户关系管理(CRM)如何为公司和客户创造价值。

证言

“感谢您一直以来对ACCA 活动的支持。您的培训为ACCA 的会员和学员的职业发展平台组成了一个整体的部分。” ‐ Maggie Li, ACCA Marketing Manager, Greater China

“我们的财务部门从您的**近的系列培训里大获受益。希望我们能够继续长远地支持您。”
- Denny Tang, CFO, Ogilvy & Mather Group, Greater China

如需进一步了解详情，请联系：

Cindy Xie
__________________________________________
南京马汀令可商务咨询有限公司

南京市白下区中山东路300号长发中心A栋1108
邮编: 210002

电话: +86 25 8485 5633
传真: +86 25 8485 5933

邮箱: cindy.xie@ulinking.com

Shanghai, China

21st & 22nd November 2011

This two-day course is to help you learn how to dive efficiency by using the correct tools and methodologies to assess your sales team and drive continued excellence.

This two-day course will cover the necessary means and criteria for you to assess your sales team on. This will proceed forward from the initial stage of planning and goal setting through to performance analysis and staff development. The different facets of Customer Relationship Management (CRM) will also be introduced to participants to show them how to identify who their customers really are, analyze the key components of CRM, and understand how it integrates within an organization.

Ensure that sales targets are set appropriately

• Monitor the effectiveness of your sales team according to set targets

• Ensure that your customer’s needs are reachable through utilizing the correct methodology

• Develop and implement a consistent approach throughout the sales team

• Select the most relevant tools to assess your sales team’s strengths and weaknesses; and manage performance effectively

• Understand the need for continuous improvement and develop a suitable training mechanism to develop skills appropriately among the team

• Develop an understanding of the terms and benefits of CRM on a company’s bottom line

• Identify how CRM creates value for organizations and customers.

“Our finance department received great benefit from the recent series of workshops that you delivered. We look forward to continuing our support long - term.”-Denny Tang, CFO, Ogilvy &

Mather Group, Greater China “Thank you for your continued support of ACCA activities. Your

trainings form an integral part of our Professional Development platform for ACCA members and students.”-Maggie Li, ACCA Marketing Manager, Greater China

Room 1108, Building A, CF Center, No.300 Zhongshandong Road, Baixia Dirstrict, Nanjing,
Jiangsu 210002, China
T: +86 25 8485 5633
F: +86 25 8485 5933

E: cindy.xie@ulinking.com
www.martinlinking.com